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Launch Sitemap
Explore all of the public pages on Launch. Browse product information, resources, company information, and other useful pages.
584 pages
Resources
Guides
- Campaigns Are Systems, Not Checklists
- Content Strategy Isn't Content Operations
- Guidelines Aren't Governance
- Marketing Ops Is the Operating Model, Not the Admin Layer
- No Single Metric Tells You What's Working
- The Marketing Launch Checklist Nobody Writes Down
- What "Release Management" Means, Applied to Marketing
- Why Price Parity Breaks Between Ad and Landing Page
Help Center
Getting Started25 pages
- What is Launch?
- What problem does Launch solve, and what it doesn't do
- How Launch fits with your existing marketing stack
- The nine modules at a glance
- Key terms in Launch: campaign, launch, preflight, violation, scan
- What "go live" means in Launch
- Setting up your workspace for the first time
- The four first-run steps: connect, scan, confirm, preflight
- Step 1: Connecting your first system
- Step 2: Letting Scan run its first scan
- Step 3: Confirming your first campaign
- Step 4: Running your first preflight
- What your workspace looks like on day one (and why it's empty)
- Inviting your team and choosing who gets which role
- A recommended first-week checklist for admins
- Reading the sidebar: the nine destinations
- Anatomy of a record page
- Using quick-look drawers on index pages
- Filters, sort, and saved views: how they behave across modules
- Using global search
- Keyboard shortcuts
- Where counts link to: every number in Launch is clickable
- Understanding status colours and badges
- Using Launch on a phone or tablet
Dashboard10 pages
- What the Dashboard shows you
- Why your Dashboard looks different from a teammate's
- The Marketer dashboard: what needs your attention today
- The approver dashboard: your approval queue at a glance
- The Owner/Admin dashboard: workspace health
- Reading the greeting, the question, and the answer
- Your Dashboard on day one, how to fill it
- Why there is no role switcher on the Dashboard
- Dashboard numbers don't match the module page, why
Scan20 pages
- What Scan does and how it finds campaigns
- What Scan can and cannot detect
- Detected vs confirmed campaigns
- How Scan avoids creating duplicate campaigns
- Confidence levels on a Scan finding
- Reading the Scan findings list
- Opening a finding in the quick-look drawer
- Confirming a detected campaign
- Dismissing or ignoring a finding
- Merging a finding into an existing campaign
- Filtering and sorting Scan findings
- Why a campaign I know about isn't showing up
- What happens after I confirm a campaign
- Starting a scan manually
- Reading scan intake: what a scan collected
- How often Scan runs, and changing the schedule
- Managing watched domains and properties
- A scan failed or returned nothing, what to check
- Scan limits, rate limits and large-site behaviour
Preflight23 pages
- What a preflight is
- Why Launch decides requirements instead of letting you tick them
- The requirement catalogue: what gets checked
- How readiness is calculated
- Why N/A requirements are excluded from the denominator
- Pass, fail, warning and N/A: what each result means
- Running a preflight on a campaign
- Reading the preflight report
- Resolving a failed requirement
- Asking the owner of a requirement to fix it
- Re-running a preflight after making changes
- Why my preflight result changed without me doing anything
- Requirements that need a system connection to evaluate
- Who owns which requirement, and how owners are assigned
- How the approvals queue works
- Approving or rejecting a campaign as an approver
- Requesting changes instead of rejecting
- Why approvals can never be granted in bulk
- Brand approval vs Legal approval, what each covers
- What happens when an approver is out of office
- Escalating or reassigning an approval
- Why a committed launch is read-only until the approver acts
Launches29 pages
- What the Launches list shows
- Filtering launches by status, owner, and date
- The quick-look drawer on the Launches list
- Selecting multiple launches and acting in bulk
- What bulk actions on launches cannot do
- My filters returned nothing, how to widen them
- Anatomy of a launch record
- The record action bar: what you can do at each status
- Editing launch details, dates, and owner
- Understanding the status matrix
- Status: Draft, what to do next
- Status: In preflight
- Status: Awaiting Brand approval
- Status: Awaiting Legal approval
- Status: Approved
- Status: Scheduled
- Status: Launched
- Status: Withdrawn, cancelled, or archived
- Committing a launch
- Withdrawing a committed launch
- Why I can't edit a launch that's awaiting approval
- Fixing offer terms on a launch
- Scheduling a launch and changing its date
- What happens at the moment a launch goes live
- A launch failed to go live, what now
- Writing a launch debrief
- What belongs in a debrief (and what doesn't)
- Finding and comparing past debriefs
Brand20 pages
- What the Brand module does
- Where brand rules are authored vs where they are worked
- How a violation is detected
- Violation severity levels
- Detected language: how Launch surfaces the exact wording
- Reading the Brand overview
- Brand insights: what the trends mean
- Using insights to decide which rules to change
- Reading the violations table
- Opening a violation and reading its detail
- Closing a violation
- Verifying a fix
- Dismissing a violation with a written reason
- Granting an exception to a brand rule
- Time-limited exceptions and what happens when they expire
- Selecting multiple violations and what you can do in bulk
- Why violations can't be closed or verified in bulk
- My violations filter returned nothing, is that good news?
- Disputing a violation you think is wrong
Systems23 pages
- What a connected system gives you
- The connections list and connection health
- Connecting a system: the general flow
- Permissions and scopes Launch asks for, and why
- Disconnecting a system and what breaks when you do
- A connection went stale or unauthorised, how to reconnect
- Rotating credentials without losing history
- Who can connect and disconnect systems
- Connection Overview tab: what's synced and when
- Field mapping: matching their fields to Launch's
- Fixing a broken or ambiguous field mapping
- Routing tab: sending Launch events where your team works
- Activity tab: reading a connection's sync history
- Connecting Slack
- Routing which events go to which channel
- Choosing between channel posts and direct messages
- Stopping Slack noise without disconnecting Slack
- Why a Slack message didn't arrive
- HubSpot: what Launch reads and writes
- Marketing automation platforms: supported and planned
- Analytics connections and what they enable in Preflight
- Requesting an integration that doesn't exist yet
Logs15 pages
- What the audit trail records
- Reading a log entry: actor, action, target, time
- Why logs are append-only and can never be edited
- How long logs are retained
- Filtering logs by actor, module, action, and date
- Saved views in Logs
- Switching to day-grouped view
- Selecting entries in bulk, and why only reads are offered
- Exporting logs
- Why your export is itself logged
- My log filter returned nothing, what that means
- Using logs to answer an auditor's question
- Linking someone directly to a log entry or a filtered view
- What logs do not capture
Workspace & Settings57 pages
- What a workspace is
- Belonging to more than one workspace
- Switching between workspaces
- Renaming a workspace and changing its logo
- Workspace URL / slug
- General settings: what lives here
- Regional defaults: time zone, currency, and date format
- Changing a regional default and its blast radius
- The danger zone: destructive workspace actions
- Transferring workspace ownership
- What the recipient has to do to accept ownership
- Deleting a workspace, what is kept and what is gone
- Inviting a team member
- Reading the team members table
- Changing someone's role
- Resending or revoking an invitation
- Removing a team member, and why not in bulk
- What happens to a removed member's records and approvals
- Selecting members in bulk and what's allowed
- Running an access review
- Seats, limits, and what happens when you hit one
- The six roles: Owner, Admin, Marketer, Brand approver, Legal approver, Viewer
- Permission matrix: who can do what
- Why Brand approver and Legal approver are workspace-wide
- Choosing the right role for a new hire
- Having more than one role at once
- Building a custom role
- "You don't have permission to do that", what to ask for
- What a brand rule is
- Writing your first brand rule
- Rule types and what each can check
- Rule severity: how to choose
- Versioning: editing a rule that's already in use
- Turning a rule off vs deleting it
- Testing a rule before you turn it on
- Rules that produce too many violations, how to tune
- Importing brand rules from an existing style guide
- Reading your plan and current usage
- Changing plan
- Updating payment method and billing contact
- Invoices: finding, downloading, and understanding one
- Proration when you change plan mid-cycle
- Taxes, VAT, and purchase orders
- Cancelling, and what happens to your data
- Failed payment and the grace period
- Single sign-on: setting up SAML/SSO
- Enforcing SSO and what it does to existing logins
- Two-factor authentication
- Session length and forced sign-out
- Where your data is stored and how it's encrypted
- Data retention and deletion requests
- Sub-processors and DPAs
- Reporting a security issue
- Creating and revoking API keys
- Webhooks: subscribing to Launch events
- Rate limits
Account & Profile8 pages
Troubleshooting & How-do-I13 pages
Troubleshooting & How-do-I overview
- Something looks wrong, the five things to check first
- A page won't load or a number looks stale
- "I can't approve this", the usual causes
- "I can't edit this launch", the usual causes
- A campaign is stuck in a status
- A preflight requirement keeps failing and I don't know why
- Duplicate campaigns appeared
- Someone left the company, the handover checklist
- We're being audited, where to start
- Browser support and requirements
- Known issues and status page
- Contacting support and what to include
Reference11 pages
- Glossary of Launch terms
- Status reference: every status in every module
- Permission matrix (printable)
- Requirement catalogue reference
- Notification event reference
- Log action reference
- Integration reference: what each system reads and writes
- Limits and quotas
- Changelog and release notes
- Accessibility statement
Glossary
Acronyms & Performance Metrics46 pages
Acronyms & Performance Metrics overview
- ACV (Annual Contract Value)
- AOV (Average Order Value)
- ARPU (Average Revenue Per User)
- ARR (Annual Recurring Revenue)
- Activation rate
- B2B / B2C / B2B2C
- Bounce rate
- CAC (Customer Acquisition Cost)
- CAC payback period
- CES (Customer Effort Score)
- CPA (Cost Per Acquisition / Cost Per Action)
- CPC (Cost Per Click)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille / Cost Per Thousand Impressions)
- CSAT (Customer Satisfaction Score)
- CTA (Call to Action)
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- DAU / WAU / MAU (Daily / Weekly / Monthly Active Users)
- DAU/MAU ratio (Stickiness ratio)
- DTC (Direct-to-Consumer)
- Exit rate
- GBV (Gross Booking Value)
- GMV (Gross Merchandise Value)
- ICP (Ideal Customer Profile)
- KPI (Key Performance Indicator)
- LTV / CLV (Lifetime Value / Customer Lifetime Value)
- MER (Marketing Efficiency Ratio) / Blended ROAS
- MQL / SQL (Marketing Qualified Lead / Sales Qualified Lead)
- MRR (Monthly Recurring Revenue)
- NBV (New Business Value / Net Booking Value)
- NPS (Net Promoter Score)
- NRR (Net Revenue Retention)
- Net revenue / Net of cancellations / Net of refunds
- PQL (Product Qualified Lead)
- Pipeline (sales pipeline)
- Pipeline coverage
- ROAS (Return on Ad Spend)
- ROI (Return on Investment)
- Rule of 40
- Sales cycle length
- TAM / SAM / SOM (Total Addressable Market / Serviceable Addressable Market / Serviceable Obtainable Market)
- TCV (Total Contract Value)
- TOFU / MOFU / BOFU (Top / Middle / Bottom of Funnel)
- Win rate
Brand & Creative36 pages
- A/B test (creative/marketing context)
- Battle card
- Boilerplate
- Brand
- Brand architecture
- Brand equity
- Brand guidelines
- Brand lift
- Brand police
- Brand positioning
- Brand voice
- Copywriting
- Creative brief
- Creative fatigue
- Crisis communications
- Design system
- Elevator pitch
- Embargo
- Exclusive (media exclusive)
- Golden page (also: Golden template)
- Logo lockup
- Media pitch
- Messaging framework
- Mood board
- On-brand / Off-brand
- Press release
- Product marketing
- Sales enablement
- Sensitive terms / Sensitive categories
- Style guide
- Tagline
- Thought leadership
- Tone of voice
- Value proposition
- Whitespace
Campaign & Channel62 pages
- Above the fold
- Ad campaign (platform-connected)
- Always-on (marketing)
- Approval workflow
- Attribution
- Campaign
- Campaign QA
- Campaign attribution
- Change management (marketing)
- Channel
- Contact property
- Conversion tracking
- Deal (or Opportunity)
- Deal pipeline
- Deal stage
- Explainer video
- Flighting
- Form (marketing form)
- Free trial
- Freemium
- Funnel
- Go/no-go decision
- Hero image / Hero section
- Land and expand
- Landing page
- Launch hold
- Launch request
- Lifecycle stage
- Lookalike audience
- Marketing automation
- Marketing campaign (platform object)
- Marketing event (platform object)
- Marketing release management
- Multichannel
- Omnichannel
- Per-seat pricing
- Persona / Buyer persona
- Personalization token
- Playbook (sales/marketing playbook)
- Podcast (branded/marketing podcast)
- Preflight check
- Price parity
- Pricing page
- Product-led growth (PLG)
- Progressive profiling
- Retargeting / Remarketing
- Rollback (marketing)
- Segment / Segmentation
- Sequence (sales sequence)
- Smart content / Dynamic content
- Smart list / Active list
- Snippet (text snippet)
- Static list
- System of record
- Template (email/content template)
- UTM parameters
- Usage-based pricing
- Version control (marketing)
- Video marketing
- Webinar
- Workflow
Compliance, Consent & Sensitive Categories16 pages
Compliance, Consent & Sensitive Categories overview
- Accessibility (WCAG / ADA compliance)
- CAN-SPAM Act
- CASL (Canada's Anti-Spam Legislation)
- CCPA (California Consumer Privacy Act)
- Consent management
- Cookie consent banner
- Dark pattern
- Data minimization
- Disclosure (advertising)
- Do Not Sell / Do Not Share (my personal information)
- FTC guidelines
- GDPR (General Data Protection Regulation)
- Opt-in / Opt-out
- PII (Personally Identifiable Information)
- YMYL (Your Money or Your Life)
Content, SEO & Search28 pages
Content, SEO & Search overview
- AEO / GEO (Answer Engine Optimization / Generative Engine Optimization)
- Alt text (image alt text)
- Backlink
- Canonical tag
- Content marketing
- Crawl budget
- Domain authority
- Evergreen content
- Featured snippet
- Gated content
- Heatmap
- Internal linking
- Keyword
- Long-tail keyword
- Meta description
- Organic vs. paid (search/traffic)
- Pageviews
- Pillar page
- Referral traffic
- SEO (Search Engine Optimization)
- SERP (Search Engine Results Page)
- Schema markup
- Scroll depth
- Sessions
- Time on page / Session duration
- Topic cluster
- Unique visitors
Email & Lifecycle Marketing20 pages
Email & Lifecycle Marketing overview
- Churn / Churn rate
- Deliverability
- Double opt-in
- Drip campaign
- Email warm-up
- Hard bounce / Soft bounce
- Lifecycle marketing
- List hygiene
- Marketing calendar (content calendar)
- Nurture sequence / Lead nurturing
- Open rate
- Preview text (preheader)
- Re-engagement campaign
- Send time optimization
- Spam trap
- Subject line
- Transactional email
- Unsubscribe rate
- Win-back campaign
Modern & AI-Era Marketing Terms17 pages
Paid Media & Ad Operations19 pages
Paid Media & Ad Operations overview
- Ad fatigue
- Ad rank
- Attribution model
- Bid / Bidding
- Cookie
- DSP (Demand-Side Platform)
- Dayparting
- First-party data / Third-party data
- Frequency cap
- Impression share
- Incrementality testing
- Marketing mix modeling (MMM)
- Multi-touch attribution (MTA)
- Native advertising
- Negative keyword
- Pixel (tracking pixel)
- Programmatic (advertising)
- Quality score