A specific medium or platform through which marketing content reaches an audience — email, paid search, organic social, direct mail, and so on.
Why it matters
Different channels have different strengths, costs, and audience behaviors, and most effective marketing strategies deliberately choose which channels to prioritize rather than spreading effort evenly across all of them.
In a sentence
"Email remains our highest-converting channel, even though paid social drives more raw traffic."
Related terms
- Often confused with: Campaign (see above).
- Synonyms: Medium, platform.