Every campaign starts with what it is for.
Pick one of ten campaign types, or confirm the one Launch detected. Launch fills in what your connected systems already know and asks only for the rest. Every campaign your team runs is set up the same way.
You cannot compare campaigns that nobody named the same way.
One team calls it a product launch, another a paid push, a third a demand gen play. Each one sets up its campaigns differently, so the quarterly review starts with an argument about definitions.
Launch classifies every campaign by its business objective, not by its channel. PR, paid search and email stay channels. The campaign type says what the work is meant to achieve.
From first impression to win back, one template for each objective.
Each type adds only the fields that objective needs. A Lead generation campaign asks for a lead goal and a CRM destination. An Event marketing campaign asks for a registration URL. Select a type to see its fields.
Your team confirms the plan. It does not retype it.
Budgets live in the ad platform. UTM values live in the URL. The form and the follow-up workflow live in the CRM. Launch reads them from connected systems and places each one in the right field, with its source beside it.
Launch does not invent a value to complete a template. If no connected system knows the lead goal, the field stays empty and a team member sets it.
Only the core fields are required to create a campaign. Type-specific fields can be completed later.
The campaign is the object every other module works on.
Campaigns gives the work a shape. Scan, Preflight and Launches do what they already do, against a record that means the same thing on every team.
What marketing leaders ask before rollout.
Because one campaign runs on many channels. A Conversion campaign can use paid search, email and a landing page at once. Classifying by objective lets you compare results across teams that use different channels.
See Campaigns in action.
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