For teams · Brand & Creative

The version you approved isn't always the version that ships.

You review the deck, sign off on the copy, approve the final creative. Then a landing page gets a "quick fix," an ad gets duplicated with an old price, a flow gets relaunched without you in the loop. Launch makes sure your approval means something — it's recorded, it's checked against what actually goes live, and you're not the last to find out when it drifts.

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This is your week

You approve a final asset, and three weeks later discover a variant is running that never came back to you for sign-off.

A campaign you signed off on gets "refreshed" by someone on the paid team, and the new version quietly drops a claim or disclosure you'd required.

You're asked to confirm brand compliance across channels, and the honest answer requires manually checking five platforms because there's no single view of what's live.

Legal flags an issue in a live campaign, and the trail of who approved what — and whether legal actually saw the final version — doesn't exist anywhere you can point to.

Someone asks "didn't we already approve this?" and nobody can say for certain, because the approval happened in a comment thread that's since been resolved and buried.

Your job is to be the last check before something represents the brand publicly. Right now, that check happens on faith — you approve a version, and you have to trust that the version that ships is the one you saw.

How Launch fits how you actually work

Launch doesn't ask brand and creative teams to move into a new review tool. It makes sure the approval you already give is the one that counts.

Preflight makes your approval a named, required step

not an assumption. "Brand review, signed off" or "brand review, still pending" are explicit states other teams can see — no launch clears without it, and no one can claim you approved something you didn't.

Launches keeps the receipt.

Every launch carries a record of exactly what version shipped and whose sign-off cleared it. When a claim, a disclosure, or a piece of creative gets questioned later, you're not reconstructing the story from memory — it's already on file.

A scenario you'll recognize

Brand signs off on final campaign creative on a Tuesday. By the following Monday, the paid team has swapped in a new ad variant to test a different price point — without looping brand or legal back in. Nobody did anything wrong on purpose; it just didn't occur to anyone that a "quick test" needed the same sign-off as the original. With Launch, that new variant is a change to an already-approved asset, and Preflight holds it — brand review shows "pending" again, not carried over from a different version — until someone actually looks at it.

See what's live under your brand right now, including anything that's drifted since the last approved version.

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