You shouldn't have to ask five people if it's safe to launch.
You're accountable for what goes out the door, but the actual visibility into whether it's ready lives in someone else's inbox, someone else's Slack thread, someone else's spreadsheet. Launch gives you one answer to "is this ready" — backed by what's actually true across every system, not what people believe is true.
This is your week
If any of that sounds like your week, it's not a people problem. It's that marketing never got the release process engineering has had for twenty years — a shared record, a review gate, a rollback path.
How Launch fits how you actually work
You don't need to learn a new system or force your team to change how they operate day to day. Launch sits underneath the tools they already use.
A pricing update ships on a Friday. By the following Thursday, someone on the team notices the ad still says the old number — it's been live and wrong for six days, across four campaigns. Nobody changed it on purpose. Nobody's watching for it, because nobody owns "does the ad match the page" as an ongoing job. With Launch, that mismatch is a Preflight blocker the moment it exists — caught before the campaign ever goes live, not discovered by a customer nine days later.