We’ve shipped a lot of things that broke in public. We built Launch so fewer people have to.
What we believe
A shared record, a review gate before anything ships, and a rollback that is a real action rather than an emergency.
A check either has its evidence or it stays open. Nobody gets to tick a box because the launch date is tomorrow.
After a hundred launches, what breaks if we change this is answered with your own evidence, not someone else's best practice.
If the tool creates more meetings than it prevents, it has failed — automated resolution is the number we watch hardest.
Marketing teams today run more systems and ship more campaigns, faster, than at any point before — a meaningful share of that increase is AI-assisted output. But the tooling to check that output before it reaches a customer hasn’t kept pace. Software engineering solved this problem twenty years ago with version control, code review, and automated testing. Marketing never got the equivalent — until now.
Launch exists to be that equivalent: a place where a campaign gets discovered, checked, and approved before it ships, the same way a pull request gets reviewed before it merges. Not to slow marketing teams down — to give them the confidence to move fast because the risk is caught before launch, not after.
Why this team
Our founders have built and scaled a marketplace before, sold it, and are doing it again with Lake.com — which means they’ve personally lived the exact problem Launch solves: campaigns shipping across a dozen disconnected systems, with no shared record of what changed. Launch isn’t a problem they read about. It’s one they’ve managed the hard way, more than once.