Go or no-go, with a full record.
Launches is the moment a campaign actually ships — and in Launch, it’s the moment that’s been earned. No blockers outstanding, no approvals missing, every connected system verified. If it’s not ready, Launches simply isn’t available yet.
How a launch gets armed
Launches shows exactly where a campaign stands before it goes live: who’s approved it and when, and whether every system checks out. A typical readout looks like:
What happens after
A launch that ships through Launch isn’t a one-way door. Every Launches is logged — what shipped, who approved it, when — which means if something goes wrong after launch, there’s an actual record to work from, and a revert path that doesn’t require reconstructing what changed from memory across four dashboards.
Engineering teams have had rollback for decades. It’s what lets them ship confidently — because shipping isn’t permanent if something’s wrong. Marketing has never had a real equivalent; a bad pricing update or a broken tracking change usually gets fixed by someone manually hunting it down across every system it touched. Launch treats every change as something that can be reviewed, tested, and reversed, which means teams can move faster, not more cautiously.