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Notes on shipping marketing without surprises.

Writing from the team building Launch — on marketing operations, release discipline, and what it actually takes to run a martech stack that doesn’t quietly break.

The Launch blog collects writing from the team building Launch on marketing operations, release management, and running a martech stack that doesn't quietly break. Browse by topic above or start with the latest note. For step-by-step how-tos, see our guides and the Help Center; for definitions, see the marketing glossary.

IndustrySep 5, 2026

Why Marketing Never Got a Release Process (Until Now)

Software engineering solved release management twenty years ago. Marketing campaigns carry the same risk and complexity, but never got the equivalent tooling — until now.

David Ciccarelli
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