Last reviewed Sep 6, 2026
Launch uses plain, everyday marketing language, but a handful of words carry a precise meaning inside the product. Here's what each one means.
The five terms, defined
- Campaign — A marketing initiative: an ad push, an email sequence, a landing page update, a pricing change. The thing Launch tracks.
- Launch (the record) — The record of a specific campaign as it moves through Launch, from draft to go live and beyond.
- Preflight — The set of readiness checks a campaign must pass before it can go live.
- Violation — An instance where a campaign or asset breaks a brand rule you've set.
- Scan — A single run of Scan looking across your connected systems and public web presence for campaigns.
How these terms are used here
You'll see these terms throughout the app and throughout this Help Center. When an article uses one, it means exactly this.