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What is Launch?

Last reviewed Sep 6, 2026

Launch is a marketing orchestration platform. It finds the campaigns your team is already running, checks them against the rules you set, and gives the right people a clear moment to approve before anything goes live.

Most marketing teams run a dozen tools that don't talk to each other: a CRM, an ad platform, a CMS, an analytics suite, a chat app. Nothing keeps track of what changed across all of them, and nothing stops an inconsistent or out-of-policy campaign from shipping. Launch is that missing layer.

The three-part flow

Every campaign in Launch moves through the same three stages:

  • Scan finds it. Scan checks your connected systems and your public web presence and surfaces campaigns your team may not have logged anywhere.
  • Preflight checks it. Preflight runs a fixed set of requirements against the campaign, things like pricing consistency, tracking, and sign-off, and tells you exactly what's outstanding.
  • Launches ships it. Once every requirement passes and every required approval is in, the campaign can go live, and that moment is recorded.

Who uses Launch

Marketers use Launch to confirm campaigns Scan found, resolve preflight failures, and track a campaign from draft to live. Brand approvers and Legal approvers use it to review and sign off. Owners and Admins use it to manage the workspace, connections, and rules.

What Launch is not

Launch doesn't replace your ad platforms, your CMS, or your CRM. It doesn't build campaigns for you. It connects to the systems you already use, watches what's happening across them, and gives your team one shared, reliable checkpoint before anything reaches customers.

New to Launch? Start with What problem does Launch solve, and what it doesn't do for a fuller picture of where Launch fits.