Last reviewed Sep 6, 2026
Launch terms and what they mean
This glossary collects every term Launch uses with a specific meaning, in one place, for quick reference.
From campaign to go live
- Campaign — A marketing initiative Launch tracks, from an ad push to a pricing change.
- Launch (record) — The tracked record of a specific campaign as it moves from Draft to Launched.
- Scan — A single run of Scan looking across connected systems and public web presence.
- Finding — Something Scan detected that may be a real campaign, awaiting review.
- Preflight — The set of readiness checks a campaign must pass before it can go live.
- Requirement — One specific check within a preflight, resolving to pass, fail, warning, or N/A.
- Violation — An instance where content breaks an active brand rule.
- Workspace — Your team's shared environment, containing connections, campaigns, and rules.
- Go live — The moment a campaign reaches Launched status.
Where to find a longer definition
For a fuller explanation of any single term, see Key terms in Launch: campaign, launch, preflight, violation, scan.