A clear, conspicuous statement informing an audience of a material connection relevant to their evaluation of content or a claim — most commonly, that a post is sponsored, or that an influencer has a paid relationship with a brand.
Why it matters
Failing to disclose a paid relationship isn't just a trust issue — in most jurisdictions (enforced in the U.S. by the FTC, for example) it's a legal requirement, and non-compliance can result in real regulatory penalties for both the brand and the influencer or publisher involved.
In a sentence
"Every sponsored post in the campaign includes a clear #ad disclosure at the very start of the caption, not buried at the end."
Related terms
- Antonyms: Non-disclosure, undisclosed sponsorship (a compliance failure, not a legitimate alternative practice).
- Synonyms: Sponsorship disclosure, material connection disclosure.