"I can't approve this", the usual causes

Last reviewed Sep 6, 2026

Why an approval action is blocked

If you expect to be able to approve a campaign but can't, one of these is almost always the reason.

Role, stage, and queue checks

1. Confirm you hold the Brand approver or Legal approver role, whichever this campaign requires. Being an Owner or Admin alone doesn't grant approval rights. See Why Brand approver and Legal approver are workspace-wide.
2. Confirm the campaign has actually passed preflight. A campaign still In preflight hasn't reached the approval stage yet.
3. Confirm the campaign is actually in your queue, not someone else's, if your workspace has more than one approver of the relevant type.
4. Check whether the campaign has already been decided on, by you or another approver, and simply moved out of the queue.

If all of this checks out and the action still seems unavailable, contact support with the campaign's name.