Last reviewed Sep 6, 2026
Once a campaign has passed preflight, and if it requires approval, it enters the approval queue for the relevant approver.
How a campaign enters the queue
Brand and Legal queues are separate
A campaign that requires Brand approval enters the Brand approver's queue. A campaign that requires Legal approval enters the Legal approver's queue. A campaign can require both, in which case it appears in each queue independently.
How queue order works
Campaigns in an approver's queue are ordered by how long they've been waiting, oldest first, so nothing sits unnoticed indefinitely.
What happens after a decision
Once an approver acts, the campaign leaves their queue. If approved and no other approval is outstanding, the campaign becomes eligible to be committed. If rejected or returned with requested changes, it goes back to its owner.