Last reviewed Sep 6, 2026
A campaign can require Brand approval, Legal approval, both, or neither, depending on what it touches.
How the two approvals compare
- Granted by — Brand approval: Brand approver, Legal approval: Legal approver
- Reviews for — Brand approval: Brand consistency: tone, terminology, visual identity, Legal approval: Legal and regulatory compliance: claims, disclosures, required language
- Typically required when — Brand approval: A campaign has new customer-facing copy or creative, Legal approval: A campaign makes a claim, offer, or uses language with legal exposure
When a campaign needs both
A campaign requiring both approvals must receive both before it can be committed. Neither approval substitutes for the other.