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The six roles: Owner, Admin, Marketer, Brand approver, Legal approver, Viewer

Last reviewed Sep 6, 2026

The six roles at a glance

Every person in a Launch workspace holds one or more of exactly six roles.

  • Owner — Ultimate workspace control, including the danger zone and ownership transfer.
  • Admin — Manages settings, connections, team members, and roles.
  • Marketer — Builds and manages campaigns day to day.
  • Brand approver — Reviews and approves campaigns for brand consistency.
  • Legal approver — Reviews and approves campaigns for legal and regulatory sign-off.
  • Viewer — Read-only access across the workspace.

Where to find the full breakdown

See Permission matrix: who can do what for the detailed breakdown of exactly what each role can and can't do.