Last reviewed Sep 6, 2026
When inviting someone new, choose the role that matches what they'll actually do, rather than defaulting to a broader role out of convenience.
A simple guide
- Building and managing campaigns day to day: Marketer.
- Signing off on campaigns for brand consistency: Brand approver.
- Signing off on campaigns for legal or regulatory reasons: Legal approver.
- Managing the workspace itself, connections, team, settings: Admin.
- Needs visibility only, no edit rights: Viewer.
Start narrow, adjust later
It's easy to change a role later if responsibilities shift, so there's little cost to starting narrow. See Changing someone's role.