A pre-designed, reusable structure for an email, landing page, or document, with defined layout and styling already in place, allowing new content to be dropped in without rebuilding the design from scratch each time.
Why it matters
Templates enforce visual and structural consistency while saving significant production time — a marketer building a new campaign email from an approved template can focus on the message itself rather than reconstructing layout and brand styling every time.
In a sentence
"Every product update email starts from the same approved template, so the brand stays consistent even as different people write the copy each month."
Related terms
- Often confused with: Golden page (a template is a reusable, empty structure meant to be filled in repeatedly; a golden page, from Category 2, is a specific, completed example held up as the ideal execution to reference or copy from).