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Brand insights: what the trends mean

Last reviewed Sep 6, 2026

Insights look across your violation history to surface patterns that aren't obvious from any single violation on its own.

What insights show

Patterns by rule, by channel, and after rule changes

  • Which rules generate the most violations, over time, not just currently open ones.
  • Whether a specific campaign type or channel tends to produce more violations than others.
  • Whether recent rule changes have increased or decreased violation volume.

How to read a trend responsibly

A rising trend for a specific rule doesn't automatically mean your team's copy quality is slipping; it can also mean the rule is newly active, or that a related brand rule was recently tightened. Read a trend alongside its rule's own history before drawing a conclusion.