Last reviewed Sep 6, 2026
Analytics connections, such as a web analytics platform, feed Preflight's tracking-related requirements.
What becomes possible once connected
Tag and parameter checks Preflight can run
- Verifying a required tracking tag or pixel is actually firing on a campaign's pages.
- Confirming tracking parameters match what a campaign's plan specifies.
- Detecting a tag that has gone silent since a campaign went live.
Why these requirements show N/A when nothing is connected
Without an analytics connection, any preflight requirement depending on tracking data will show N/A rather than a real pass or fail, since Launch has nothing to verify it against. See Requirements that need a system connection to evaluate.