A coordinated set of marketing activities — ads, emails, content, landing pages — organized around a specific goal, timeframe, and typically a unifying theme or offer.
Why it matters
Thinking in terms of campaigns, rather than individual assets, is what keeps a set of otherwise disconnected activities (an ad, a page, an email) working toward the same goal with a consistent message, rather than shipping as unrelated pieces.
In a sentence
"The campaign ran across paid search, email, and social for six weeks, all pointing to the same landing page and offer."
Related terms
- Often confused with: Channel (a campaign is the coordinated initiative; a channel is one medium — email, paid search, social — through which parts of that campaign run).
- Synonyms: Initiative, program (in some contexts).