The use of video content — product demos, testimonials, explainer videos, social clips — as a core part of a marketing strategy, as distinct from text or static image-based content.
Why it matters
Video often communicates complex ideas, demonstrations, and emotional appeal more effectively than text alone, and has become an increasingly dominant content format across nearly every channel, from social feeds to search results themselves.
In a sentence
"We replaced the static product screenshots on the homepage with a 30-second demo video, and time-on-page increased noticeably."