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What happens at the moment a launch goes live

Last reviewed Sep 6, 2026

The Scheduled-to-Launched transition

When a Scheduled campaign's go-live date and time arrive, it transitions to Launched status.

What's still being designed

The detailed mechanics of this transition, including exactly what Launch does or verifies at the moment of go-live, are still being designed. This article will be filled in with specifics once that flow is finalised. What's confirmed today is that the transition happens automatically at the scheduled time, and the resulting Launched status and its log entry are permanent.