Last reviewed Sep 6, 2026
A campaign that hasn't changed status in a while usually isn't stuck; it's waiting on something specific.
What to check by status
- In preflight: open the report and check for failed requirements still outstanding. See Reading the preflight report.
- Awaiting Brand or Legal approval: check whether it's actually in the right approver's queue, and consider escalating if it's been a while. See Escalating or reassigning an approval.
- Approved: someone still needs to commit it. Approval alone doesn't move a campaign to Scheduled or Launched.
- Scheduled: confirm the go-live date is actually correct, and hasn't been set further in the future than intended.
Every status has an owner and a next action
Every status has a specific next action and a specific person responsible for it; identifying both is usually enough to get a campaign moving again.