Granting an exception to a brand rule

Last reviewed Sep 6, 2026

An exception allows a specific asset to continue matching a rule's pattern without generating new violations, while leaving the rule itself unchanged for everything else.

Grant an exception

Choosing a scope and writing the reason

1. Open the violation.
2. Click Grant exception.
3. Choose the scope: this specific asset, or a broader pattern.
4. Write a reason.
5. Confirm.

When to use an exception instead of a dismissal

Use a dismissal for a one-time false match. Use an exception when you expect the same legitimate match to keep coming up, for example, a legal disclaimer that happens to contain wording your rule normally flags.

Exceptions don't have to be permanent