Campaign QA (quality assurance) is the process of checking a marketing campaign for errors before it goes live: pricing inconsistencies, broken tracking, dead links, missing approvals, and similar issues that are cheap to catch before launch and costly to catch after.
Campaign QA has traditionally been manual — a team member or agency runs through a checklist by hand, often under deadline pressure, with results that vary depending on who’s doing the check and how much time they have. Automated campaign QA applies the same checks consistently, across every campaign, without depending on one person’s memory or bandwidth.