The total dollar value of all bookings or transactions made through a platform before deducting fees, commissions, cancellations, or refunds. Common in travel, hospitality, and marketplace businesses.
Why it matters
GBV shows the total transaction volume flowing through a platform, which is often a better reflection of marketplace scale than net revenue alone — though it can overstate the actual money a company keeps, since it doesn't net out cancellations or the marketplace's take rate.
In a sentence
"GBV grew 40% year over year, even though our net revenue growth was more modest because of the fee structure."
Related terms
- Antonyms: Net revenue (nets out fees, cancellations, and refunds, rather than reporting gross transaction value).
- Often confused with: GMV (the two terms are often used interchangeably; where a distinction is made, "bookings" typically implies reservations for a future date or service, like a hotel stay, while "merchandise" implies goods).
- Synonyms: Gross transaction value (in some marketplace contexts).