A series of pre-written marketing emails sent automatically to a contact over a defined schedule, typically triggered by a specific action (such as a signup) rather than sent manually one at a time.
Why it matters
Drip campaigns let a team deliver a consistent, well-timed sequence of messages to every new contact without manual effort per person, ensuring nobody falls through the cracks after an initial signup or download.
In a sentence
"New signups get a five-email drip campaign over their first two weeks, introducing key features one at a time."
Related terms
- Often confused with: Nurture sequence (the terms are often used interchangeably; where a distinction is drawn, "drip campaign" sometimes implies a more rigid, time-based schedule, while "nurture sequence" implies content more tailored to a contact's specific behavior or stage).
- Synonyms: Email automation sequence, autoresponder series.