Writing a launch debrief

Last reviewed Sep 6, 2026

A debrief is a short, structured write-up added to a campaign after it has gone live, capturing what happened and what was learned.

Write a debrief

1. Open the Launched campaign's record.
2. Click Write debrief.
3. Fill in the outcome, what worked, and what you'd change next time.
4. Click Save.

When to write it

A debrief can be added at any point after go live; there's no deadline. It becomes a permanent part of the campaign's record once saved.