A specific consumer right, established under laws like CCPA, requiring businesses to provide a clear mechanism for consumers to opt out of having their personal information sold or shared with third parties for targeted advertising purposes.
Why it matters
This isn't a general best practice — it's a specific, legally mandated mechanism in applicable jurisdictions, and businesses subject to these laws must provide a functioning, easily discoverable way for consumers to exercise this right, typically via a dedicated link, often required to appear on the website itself (commonly labeled "Do Not Sell or Share My Personal Information").
In a sentence
"We added a dedicated 'Do Not Sell or Share My Personal Information' link in the site footer to satisfy the specific requirement, rather than relying on our general privacy policy alone."
Related terms
- Often confused with: Opt-out (Part One, Category 8) — this is a specific, named legal right and required mechanism under certain laws like CCPA; "opt-out" is the broader general concept, of which this is one particular, legally mandated application).