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What Scan can and cannot detect

Last reviewed Sep 6, 2026

Scan's ability to detect a campaign depends on two things: whether the relevant system is connected, and whether the campaign leaves a visible trace Scan can read.

What Scan can detect

  • Campaigns running through a connected system, such as an ad account or CRM.
  • Public-facing assets, like live landing pages, that are reachable on your domain.
  • Patterns across assets that suggest they belong to the same campaign.

What Scan cannot detect

  • Activity in a system you haven't connected to Launch.
  • Private or gated content that isn't reachable without a login Scan doesn't have.
  • Campaigns run entirely offline, such as print or in-person events, with no digital trace.
  • Intent or strategy behind a campaign. Scan reports what it observes, not what a campaign is trying to achieve.

If a campaign you expected is missing

If a campaign you know about isn't showing up, the most common reason is a missing connection. See Why a campaign I know about isn't showing up.