Analytics

Know your tracking works before the campaign goes live, not after.

GA4 is usually the first place a broken launch shows up — and the last place anyone thinks to check before shipping. Launch connects to GA4 and verifies conversion tracking is actually firing across every page in a campaign, as part of Preflight, before launch.

See what Launch finds in your GA4 setup

What Launch checks

Conversion tag presence and firing on every page tied to the campaign — not just the homepage or the primary landing page.

Event configuration consistency between what a campaign is supposed to track and what GA4 is actually configured to receive.

Silent failures. A tag that fires correctly on day one and quietly stops on day four looks identical to "nothing happening" in most dashboards. Scan’s continuous read catches the gap before it becomes a lost reporting week.

A scenario this catches

A landing page ships with a new layout. The conversion tag was on the old template and never got carried over. Nobody notices until someone asks why signups look soft for the campaign — nine days in. Preflight would have caught this before Launches: tag not firing, blocker, launch held until it’s fixed.

Why it matters

Marketing teams make budget and creative decisions based on GA4 data. If the data collection itself is broken, every decision downstream is built on a bad number — and nobody finds out until the campaign’s already over. Checking this before launch is cheaper than debugging it after.

How it connects

GA4 feeds both halves of Launch: Scan uses it to understand what’s actually being tracked across your live footprint, and Preflight uses it to verify tracking is correct before any campaign ships. Access is scoped to what’s needed for discovery and verification.

Connect GA4 and see what Launch finds.

See what Launch finds in your GA4 setup