The page displayed by a search engine in response to a query, containing organic results, paid ads, and increasingly, AI-generated summaries and other rich features.
Why it matters
Modern SERPs contain far more than a simple list of ten blue links — understanding what's actually shown on a given SERP (ads, featured snippets, AI summaries, local results) is essential to setting realistic expectations for how much traffic even a top-ranking organic result will actually receive.
In a sentence
"The SERP for that keyword is dominated by an AI-generated summary and three ads before any organic result even appears."
Related terms
- Synonyms: Search results page.