Content — text, images, audio, or video — generated or significantly altered by AI, as distinct from content created directly by a human.
Why it matters
As synthetic content becomes harder to distinguish from human-created content, transparency about its use is becoming both an ethical consideration and, in a growing number of jurisdictions and platform policies, an actual disclosure requirement.
In a sentence
"We disclose when hero images are synthetic content generated by AI, consistent with our platform's transparency policies."
Related terms
- Often confused with: UGC or branded content (synthetic content specifically denotes AI-generated or AI-altered material, regardless of who directed its creation).
- Synonyms: AI-generated content.