A shared, scheduled overview of planned marketing activities — content publication dates, campaign launches, email sends, social posts — typically organized by date, used to coordinate execution across a team and avoid scheduling conflicts.
Why it matters
Without a shared calendar, it's easy for a team to accidentally schedule two major campaigns to launch the same week, or leave gaps in publishing cadence — a marketing calendar makes planned activity visible to everyone who needs to coordinate around it.
In a sentence
"We caught a scheduling conflict early because the marketing calendar showed the product launch email was set to go out the same day as an unrelated partner announcement."
Related terms
- Often confused with: Editorial calendar (used largely interchangeably; "editorial calendar" sometimes refers more narrowly to content and publishing specifically, while "marketing calendar" can encompass a broader range of activities beyond just content).
- Synonyms: Editorial calendar, content calendar.