The percentage of total conversation, media presence, or advertising volume in a category or market that belongs to a specific brand, relative to its competitors.
Why it matters
Share of voice is often used as a leading indicator of future market share — brands that consistently maintain a higher share of voice than their current market share tend to grow market share over time.
In a sentence
"Our share of voice in industry press coverage grew significantly after the funding announcement, even before it translated into a measurable increase in traffic."
Related terms
- Often confused with: Market share (share of voice measures presence in conversation, media, and advertising; market share measures actual share of sales or customers in a category — the two are related but distinct).