A standardized paragraph of company description, typically appearing at the end of a press release or media kit, providing consistent background information about the company for any reporter or reader unfamiliar with it.
Why it matters
Boilerplate ensures a consistent, approved description of the company circulates across every piece of external communication, rather than each writer or reporter describing the company slightly differently based on incomplete or outdated information.
In a sentence
"We updated our boilerplate after the funding round closed, since the previous version described us as pre-seed and that was no longer accurate."
Related terms
- Often confused with: Elevator pitch (Part Two, Category 2) — boilerplate is a written, formal, third-person company description used at the end of press materials; an elevator pitch is a short, spoken, first-person summary used in conversation).
- Synonyms: Company description.