An object representing a specific potential sale in progress, tracked through defined stages toward a closed-won or closed-lost outcome, typically including an associated dollar value, expected close date, and the contacts and company involved.
Why it matters
A deal object is what makes a sales pipeline trackable and forecastable — without discrete deal records, there's no reliable way to answer "how much revenue is realistically in progress right now" or "which specific opportunities are at risk of stalling."
In a sentence
"We created a deal the moment a qualified prospect requested a demo, so it would show up in pipeline reporting from that point forward."
Related terms
- Often confused with: Lead (a lead is a person or contact who hasn't necessarily been assessed as having a specific, trackable sales opportunity yet; a deal specifically represents an active, in-progress potential sale, often created once a lead is qualified).
- Synonyms: Opportunity.