A dedicated webpage presenting a product's pricing tiers, features, and plans, typically designed to help a prospective customer self-select the right plan and move toward a purchase decision.
Why it matters
For self-serve and product-led businesses especially, the pricing page is often one of the highest-intent, most scrutinized pages on the entire site — small changes in how tiers are framed or compared can meaningfully shift which plan a customer chooses, or whether they convert at all.
In a sentence
"We rebuilt the pricing page to highlight the recommended plan more clearly, since data showed people were spending a long time comparing tiers without a clear default."
Related terms
- Often confused with: Landing page (Part One, Category 3) — a pricing page is a specific type of page focused on plan comparison and purchase decision-making; a landing page is a broader category of purpose-built page tied to a specific campaign, which could have many different goals besides pricing).