A personalized outreach message sent to a specific journalist or publication, making the case for why they should cover a particular story, product, or company.
Why it matters
Journalists receive far more pitches than they can act on, so a generic, mass-sent pitch is easy to ignore — a pitch tailored to a specific reporter's known beat and past coverage has a meaningfully better chance of actually landing coverage.
In a sentence
"The pitch that landed coverage specifically referenced the reporter's earlier piece on the same category, rather than being a generic company announcement sent to a broad list."
Related terms
- Often confused with: Press release (see above).