A specific, fixed arrangement of a logo combined with other elements — a tagline, a co-brand partner's logo, a certification badge — designed and approved as a single, unified unit rather than elements placed independently.
Why it matters
A locked-up combination of elements ensures consistent spacing, sizing, and relative positioning wherever it's used, so a co-branded logo or a logo-plus-tagline combination doesn't get redesigned slightly differently by every person who uses it.
In a sentence
"Use the approved lockup with the tagline for anything customer-facing — don't recreate the spacing by hand."
Related terms
- Often confused with: Logo (a lockup is a specific, fixed combination that includes the logo plus other elements; the logo itself is just the mark).
- Synonyms: Logo combination, brand lockup.