Launch vs Zapier

A campaign is the durable object in Launch. It owns the assets, systems, requirements, approvals, and history attached to it. The same object carries the campaign from scan to go-live.

A Zap is a workflow that connects apps. It has a trigger and one or more actions. Zapier documents multi-step Zaps that run in sequence or in parallel.

Preflight is an automated test a campaign must pass before it is allowed to go live. It covers twenty-one requirements in six groups. No person can mark a requirement complete.

Zapier lets an author add filters and paths that branch a workflow on conditions. What those conditions test depends on how the author builds them.

Launch asks for two approvals, always in the same order: brand, then legal. People approve. Launch records who approved, against which rule version. A committed launch is read only for everyone but the current approver.

Zapier documents a Request Approval action that pauses a workflow for a yes-or-no answer. A New Approval Requested trigger can log requests, notify Slack, or start follow-up workflows.

Launch rules cover brand, language, claims, legal, and accessibility. Rules are versioned. Every evaluation names the version that produced it. Exceptions are scoped, owned, tied to a rule version, and time bound.

Zapier rules live in each Zap, written by its author. Zapier describes team and enterprise features for administrators.

Scan checks what is live across a company’s public web presence and connected systems. A domain scan needs no account and no credentials. A team can see how live assets differ from what was approved.

Zap history displays a log of workflow runs and the data that goes in and out of each step. It also shows task usage for the account.

Every Launch integration is read only, except Slack messaging, which the customer enables. Scan and Preflight read from connected systems. See the integrations page for what is connected today.

Zapier connects to many apps through triggers, which start a Zap, and actions, which perform events in other apps. Triggers are either polling or instant.

Every action is written to an append-only log with the actor and a timestamp. Minimum retention is two years. Exports are logged under the exporting user.

Zapier offers an audit log on Team and Enterprise plans. It lets administrators track which Zaps changed, who changed them, and when. Zapier describes access to the past six months of account activity.

Approvals belong to named people. Launch records who acted and when. Read the Launch security page for current controls. This page states no certification.

Zapier ties its audit log to plan tier and administrator access. Confirm current security controls and certifications in Zapier’s own documentation.

Scan checks and Preflight evaluates without anyone asking. People decide, and people fix content where it lives. Launch reports; it does not change your systems.

Zapier automation runs from a trigger through one or more actions, with optional steps that pause for human review. Zapier documents up to one hundred steps in a multi-step Zap.